Trust Business Partners has announced a new contract with Ascentae to support growth into the UC VAR space. Trust will provide business consulting services to support the growth strategy of Ascentae, a fledgling UK distributor of AV equipment and services.
David Pitts and Graham Bunting will be working with Jon Knight of Ascentae to promote CREATIVE WORKPLACE SOLUTIONS as a key differentiator for UC VAR’s to sell more to their existing customers and make them stickier.
It’s a debate that many businesses face as they ponder the possibilities of digital transformation. How can the benefits of greater collaboration be embraced without losing all paper-based processes? The business value of improving collaborative opportunities may be obvious, however, there seems to be a degree of apprehension when it comes to transferring to digital. One major barrier to change is workplace culture and the reluctance to introduce new technology for fear of disrupting tried and tested processes. Organisations want to take small steps towards a new working world rather than a giant leap to overhaul existing practices.
Ascentae’s exclusive distribution agreements include the Nureva HDL300 Audio conferencing technology. At the heart of the HDL300 is Microphone Mist technology, which fills the room with 8,192 virtual microphones.
Listening to all microphones simultaneously, it dynamically selects the one closest to the speaker, ensuring the best quality sound for remote listeners.
“Trust and integrity are the foundations of partnerships,’ says Graham Bunting ‘and we are looking forward to working with Ascentae to help grow and expand their business.”
I have a perspective that says we are all selling at some time or other despite the fact that our role title may not have the word “sales” in it.
I have worked with a wide range of different people with differing skills and life perspectives and occasionally there was a tacit understanding that whilst the “sales team” carried a responsibility for the “number”, everyone had a responsibility as a representative of the company to present a positive external image to the World at large and in so doing increased the potential for businesses to want to work with us.
This has not always been the case, and at the other extreme, I have experienced the silos of “you are sales” we are….. etc. Whilst I am not saying that this is right or wrong, what I am intending to highlight is the fact that I believe, we all have a responsibility as a member of the business team to take the job of representing the business as positively as we can as “ambassadors” if you will. In so doing, it is my belief that this will create a wave of good-will that can only be positive. Remember of course that the reach of social media can play a big role in this and everyone in the business knows people – very often people of influence and potential customers for your business’s services or products.
Make sure you are a person of value to yourself and your business and ultimately you are contributing to the success of the organisation – PLEASE don’t just leave it to the sales team
The scramble is on – only 48 days to go for you to guide the ship to a state of compliance. The GDPR notification was set almost 2 years ago, and for most, this seemed what it was, years away. However, the day of reckoning is arriving, and you’ve not done anywhere near enough have you? The LARGE fines are taking centre stage and they are very worrying, aren’t they?
My advice to you, however, is DO NOT PANIC. You do however need to get started and ensure that you are in a more prepared state than you are right now – The stress and inertia of doing nothing is the challenge and once you do start, the stress will disappear and you will feel much better that you took action.
So delay no more – www.geckocompliance.com will get you started and be your constant companion on the journey to GDPR and beyond
How many great ideas did you and your business come up with last year? I’ll wager at least one, probably way more than that. How many of those great ideas did you implement successfully? I’m guessing that you probably didn’t implement them all – fair?
Your business success is predicated upon ACTION! Even a poor business strategy executed well is better than a great business strategy poorly executed or not executed at all.
So often I encounter discussions that are extremely positive and exciting – full of energy and purpose, until it comes to action. Then there is none, and the moment and opportunity are lost.
Will you be different and be a person of action, or will you join the ranks of idea creators and languish in average? The decision is yours
Prospecting is probably one of the most written about topics in the sales process. The act of seeking out new customers should form one of the highest priority activities for your business. Interestingly, despite this being a critical element it’s incredible how little senior focus this gets (other than quizzing the sales management and sales team on what they have done) across most businesses. Cold calling as an activity, however, has become an industry in itself, often being seen as a sales activity conducted by the junior team members, usually with banks of young men and women calling, calling , calling all day long looking for the needle in the haystack. The words “cold calling” strike fear into even the most mature and experienced professional. Yet if “baked-in” to good sales habits is in no way onerous and can actually become, dare I say enjoyable. Remember too, that like most activities in life, there is no quick-fix, it is about sustaining a regular cadence and patiently watch the results unfold.
Poor or no follow up
Poor follow up is in my mind inexcusable, as it should be a natural activity to follow any engagement and a way of capturing your own take-aways and recollections of commitments made and actions to complete, plus of course next steps. It is a great way of showing your professionalism and interest in the other parties. The old adage of “forget your customers and they will forget you” is for me the embodiment of this habit…stay connected and engaged and be relevant and professional.
Lack of sales persistence
How often have you said or heard sales people saying “I’ve chased and had no response, I can’t be bothered chasing any more” or words to this effect? Statistically 80% of sales are made on the 5th to 12th contact, so stay persistent and show that you want to do business, but a word of caution – not at any cost. We are all living in an attention-deficit society and responses are often delayed because of this.
In summary – get a structure in place and make sure you are consistent in applying your routines and build a reputation that you can be proud of by being a true professional in the way you conduct yourself at all times.
Whether you are Jonny Wilkinson, Steph Houghton or Mo Farah, the one thing they all have in common is that they all had, and continue to have support to develop their skills and success – a sports coach – in fact probably several coaches with differing and complementary skills.
How about you? Are you so talented that you don’t need coaching? Maybe it’s more simple than that – you simply lack ambition?
No of course not, It’s none of the above is it….you just haven’t been thinking in these terms have you? But now that we are discussing it, it makes sense doesn’t it? In fact it’s rather more common than most of us might think.
I’m sure you’ve seen that headline before and perhaps drawn some comfort from it as you’ve beaten yourself up for your own personal lack of success in some areas. If we’re honest with ourselves, we’ve all been in situations where things haven’t turned out exactly the way we had expected. Failing is ok – it’s a natural consequence of attempting to be successful. The only time you do not risk failure, is when you do not try.
One of history’s most notable figures embraced failure, but in a way that was incredibly positive. Not something you often associate with failing is it?
Thomas Edison famously used failure as a stepping stone to success – each time his latest attempt to develop the light bulb was unsuccessful, he noted that he was another step closer to establishing what would work. His paradigm was that by finding out what didn’t work, he drew closer to what would work.
How about you? Are you trying hard enough to risk failure, or have you de-risked by simply not trying at all?