I’ve been pondering the very question as I have been reading job boards and job adverts. There is little that I see showing any kind of innovation to attract talent to their business – most jobs appear generic – identical, and with a different employer name or agency at the header. It appears that you need to be able to demonstrate success as measured by achievement against target and have done pretty much the same job before at a different company to be considered. Many ask for graduate level education too, but I’ve yet to see a job advert that distills the requirements down to attitude, behaviours and intelligence. Show me someone with a great attitude and the will to do well, with good advocacy, core intellect and communication skills and I contend that they will offer you the raw material on which to build a stand-out candidate for your business.