Unified Comms Nirvana

UC is a philosophy and a culture underpinned by technology. It’s about communications and collaboration which are people centred rather than technology lead. UC is a journey towards a better personal and customer centred environment, that is not about just a technology refresh or buying new. As there is no universally accepted definition, this presents a challenge of common understanding in discussion, which can be overcome by simply investing a small amount of time to work back from a future vision to a current position. In doing this, the language can be neutralised as a potential barrier to common understanding. One of the key challenges beyond the definition is that of “baggage”. What I mean by this is that we are all a product of our experiences and whilst in many or most cases this can be a real asset, in the world I am discussing here, I see it as a potential pinch point. My rationale here is that telephony in particular has worked in a certain way for many years and in particular PBX functionality has been somewhat staid, and most people still use telephony in the same way they always have:

Scene 1
* Phone rings
* Answer phone (if you’re lucky)
* Conversation and perhaps transfer or enquiry
* Terminate call

Scene 2
* Pick up handset dial number speak and disconnect

Now when you start to shift your thinking – the whole communications experience can become enriched and the process cycles reduced. In the above examples, there are often additional actions that will take place after the call, such as an email will be sent to support the call, or to confirm the conversation or a document is shared via email. With a UC solution such as Microsoft Lync, the experience could look more like this:

Scene 3
* Lync client alerts to inbound call
* Click to answer and talk on your headset – hands free
* Caller shares a document with you and a focused conversation takes place
* You decide to bring in a third party who works for a different organisation, but because you federate your presence status you can see (using the rich presence capability) that they are free so you can simply “drag tham” into the conference.
* The call continues and you need to leave the office you transfer via a mouse click to your mobile device and continue the call * Whilst in the call, you send an IM message from your mobile to your colleague to ask a question not for general consumption, and get a response in seconds
*Call terminates and the project is advanced.

Scene 4:
* You want to convene an ad-hoc conference call so you click on meet me and add the participants from your lync client.
* Meeting commences as colleagues join you record the call and share the recording for others as reference point to agreements and actions and whilst on the call schedule the follow up.
* Call ends and project is progressed

This is a paradigm shift in the way we think about communications and collaboration and has to be experienced to be really appreciated but for sure it is a move in the right direction. Why not check it out – you will be glad you did…

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