Technology sales – are they difficult?

I was musing over some of the really cool technology available today, like the new Flare Experience from Avaya, launched this month, and in particular how sales in this area has or as not changed in the past 5 years or so. In particular, I was considering the sales approach and whether or not there is a greater degree of sales resistance and perhaps it is getting more difficult to open doors, or if general improvement in available information via the internet and social platforms that the opposite is true. My sense is that the right approach is varied according to audience, but absolutely can be successful – and that’s a conversational, business language oriented conversation, not a strong closing aggressive language. Ari Galper discusses this in his unlock the game while others claim that cold calling is dead. Personally I think that good clear professional communications has always and will always work.
What do you think?

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