What matters to your customers?

So- you are a sales professional, and you have an in depth
understanding of your product or solution offering? Could you explain to your grandma what your product does or more importantly what problems your product solves for your customers? I fear that for many sales people today the answer is no (if we are being 100% honest and not just giving the answer you think should be given). This is an opportunity though if you can revisit and get to the problem or problems you solve. Think how much more powerful your proposition is if it’s framed this way.

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